about studio 653

Studio 653 is a web design, development & consulting company operated by me, Kevin Cox. I have over 10 years of experience working on websites of various types and sizes, both as an employee for a large company and as a freelancer. During my 9½ years with Camping World/Affinity Group, I also managed teams of developers, making sure goals were met and business requirements were fulfilled.

I'm committed to creating fresh, cutting-edge, user-friendly websites and web applications. I assist clients with defining a set of strategic goals for every project I take on. This process enables me to provide solutions that meet or exceed their expectations.

my design philosophy

Simple. It's how a customer should feel about your website, no matter how large or small, whether it has lots of features or few. It should be simple for your customers to use your website and gain value from that use. Failure to achieve the necessary level of simple will more than likely result in a website that never comes close to its potential.

"The Internet is about usability, ... The computer industry has been able to ship difficult-to-use products because you buy first, and then you try to use it. With the Web, usability comes first, then you click to buy or become a return visitor." - Jakob Nielsen